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Director of Communications and Marketing

Title:  Director of Communications and Marketing

FLSA Classification


Salary Grade:  109

Reports to:  Executive Director 

Date  10-5-2021


Job Summary  

The Director of Communications and Marketing will manage all communications involving the organization.   Responsible for creation and implementation of a marketing and communications strategy and a broad and diverse range of business and marketing communications.  Works with the Executive Director and the Board on overall organizational development and philanthropy goals.  Supervises the Communications/ Development Specialist and the Donor Engagement Officer.

Job Duties

• Develops and implements a communications and marketing strategy for Packard Health that builds and maintains a positive image in the community, increases service volume, and supports Packard’s mission. 

• Manages communications and branding in all online and print platforms including social media. 

• Works closely with the Donor Engagement Officer to support donor communications, donor software/database, reporting, and the overall philanthropic goals of the organization.

• Plans, prepares, and distributes original promotional content such as articles, news and press releases, email, blog and social media posts, and other updates on behalf of the organization.

• Maintains Packard Health website content including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant.   

• Provides consistent and timely information to employees through various communications programs.

• Manages all non-clinical public events and supports other members of the management team with communications and image at clinical outreach events.

• Promotes and attends special events and functions; promotes and reports on corporate milestones and activities such as organizational goals and projects; new products or services; community service activities; and new hires, promotions, and retirements.

• Arranges for photography and/or press coverage for special events.

• Acts as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases as needed.

• Develops and maintains positive professional relationships with various members of the media.

• Assists executive leadership in developing presentations, speeches, and other important public messages.   

• Support Board and Board Committees related to Communications, Marketing and Development    

• Prepares the annual report in term concerning graphics, clarity, distribution, and press releases in collaboration with Finance and other management members who provide the needed data and content.

• Develops, implements, and adheres to a communications budget.

• Develops, gains approval, and implements polices to enhance the efficiency of the communications department and to further develop the building and maintaining of a positive corporate brand.   

• Collaborate with Finance to ensure that the donor/development database is used properly, all entries are made, and the reporting is consistent, accurate and compliant.  

• Ensures that all materials present a clear, unified, and positive image for the organization.

• Performs other related duties as assigned.  


• Excellent verbal and written communication skills.  

• Understands patient communication standards as it relates to HIPAA, privacy and related standards

• Proficient with Microsoft Office Suite and desktop publishing software.

• Organized with attention to detail.

• Superior ability to write in a journalistic style that is customary for corporate and external publications.

• Ability to offer sound media relations advice to senior leadership.   

• Excellent managerial and organizational abilities.

• Excellent interpersonal skills.

• Ability to work effectively with board, management, employees, media, and the larger 


• Ability to coordinate efforts of various teams to present a coherent message.  

Supervisory responsibilities

• Hires, trains, and coaches communications staff.

• Conducts performance evaluations that are timely and constructive.  

• Handles discipline and termination of employees as needed and in accordance with company policy.  

• Supervises consultants and contractors who perform services for Packard such as grant writing, website management or graphic design.

Work environment

• Typical office setting
• Outside meetings and events at a variety of venues

Physical demands

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.  

Travel required

• Local travel between Packard locations and to community venues

Required education and experience

• Bachelor’s degree in English, Communications, Public Relations, Journalism, or related field.

• Multiple years of experience in public relations, including supervisory and comprehensive marketing experience required.

• Experience working with donor database software or similar databases

• Nonprofit experience

Preferred education and experience

• Master’s degree in relevant field or equivalent experience

• Knowledge and experience with Bloomerang software

• Background working in a healthcare organization strongly preferred

This job description is a general description of job functions. It is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees of Packard Health are expected to perform tasks as assigned by PH supervisory/management personnel, regardless of job title or routine job duties. In accordance with the Americans with Disabilities Act, PH will provide reasonable accommodations for individuals who can perform the essential functions of this job.


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